About Leo Ebbert
I’m a happily married dad of 5. I’ve been working full-time in digital marketing since 2007. My team and I help CPA firms recruit and retain top accounting talent on autopilot.
Leo Ebbert, CPA - Founder & CEO
I started my career out of college as an accountant at Deloitte, the second-largest accounting firm in the world. I can’t even tell you exactly why I decided to major in accounting except that my dad is an accountant (so it was familiar to me) and I knew I would always be able to understand business numbers if I learned accounting.
But things don’t always go as planned…I still remember my first day at Deloitte in Phoenix, AZ because I knew I wanted to own a business and I promised myself I’d find a way to do that. Not that being an employee makes you less of a person, but my dream was to chart my own course with my own business.
So after two years at Deloitte, I resigned. In hindsight, I recognize it was truly a dumb decision at that particular time. I had a solid job with fantastic co-workers and I turned away from it to face a lot of uncertainty. My lovely wife was very concerned but she was so good to support me emotionally through several lean years. I spent the next two years consulting and helping my dad build his CPA practice while I tried getting other businesses off the ground.
And then one day, it all changed…
There was a business magazine I subscribed to that I think was called Business 2.0 (I honestly can’t remember). There was an article about some guy living in Cypress (the country) who made money using online ads to drive leads for businesses. The idea totally enthralled me. And let’s face it, the picture of him lounging pool side while the Internet made him money didn’t hurt either.
So in that moment, literally, I became a digital marketer.
As crazy as it sounds, I once again set out to do something I had ZERO experience doing. Keep in mind I had 3 kids and a pregnant wife at the time and I was the sole breadwinner!
It was another truly dumb decision that I cringe as I look back at. But I wouldn’t change that decision even if I could go back. I do not recommend anyone follow that same path, however! I subscribe pretty heavily to the sink or swim mentality and thankfully, it has worked out for me. I decided if I put everything on the line, I would find a way to succeed.
Plus, as a licensed CPA, I had my “ace in the hole” knowing that I could find a job in accounting if I really needed one. So in that sense, it wasn’t as risky as it might have been for others.
Still, there were some lean days in the beginning that really tested my resolve to stick with it.
But now…more than 15 years later, I’m still doing digital marketing. If you’re interested in hiring me and my team to help your firm recruit and retain top talent on autopilot, set up an intro call today.
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